O! Wow ft
Apr. 09.

Tested Thursday: Cailyn Cosmetics O! Wow Brush

tt-O! Wow-thRecently I was approached and asked if I would like to try out some products from an American company called Cailyn Cosmetics, which are exclusively imported into Ireland by LV Essentials. Always being one to try something new and interesting, I was all over it, and was given three items to try, their idifine liquid eyeliner, which is a felt tip pen affair, but is quite pleasant to work with, their BB Fluid Touch compact, which looks really innovative (it dispenses liquid from a compact – I might feature this when I have a tan and the shades match up better) and the most interesting item of the three, a brush. Their O! Wow Brush, which is the subject of today’s Tested Thursday.

O! Wow box

First things first, this is like no brush I have ever seen before, unless I count my toothbrush. It looks so strange to look at on first glance, and that in part is why I was so interested and excited to give this a go, once I got over the whole “what do I do with this” thing. I am so used to my Blank Canvas F20. It is my go to foundation brush, and I would feel wrong cheating on it. Sometimes you have to do these things though. The blurb on the box tells me:

“Through its velvet-like bristles and densely packed ultra fine fibers, this amazing brush is made to ensure an airbrushed effect, with an immaculate streak-free touch. This brush features an oval and angular surface that is beautifully crafted to blend liquid, cream or powder seamlessly into your skin. The flexible tilted handle of the brush is designed to reach every contour with precision and offers easy and stable grip. “Oh, wow” is what you’ll say. No kidding”

Just to reinforce that, it lists its four features again:

  • Compatible with any type of foundation, BB Cream, powder, blush etc.
  • Super densely packed ultra fine fibers delivers streak-free flawless coverage
  • Oval, angular surface offers effortless application and seamless blending
  • Flexible tilted handle for precision and stability

That is quite a lot of claims to make, so lets dive in and see what is what.

Head:

O! Wow head side

O! Wow head angle

The head, as you can see from the side on and angled shots is jam packed with super dense, really short, and super soft bristles. It is oval shaped and has a domed head. While the head is quite small compared to some foundation brushes, it is still very effective, and once I figured out how to use it, it was a joy to use.

Handle & Neck:

O! Wow Brush

From the full length photo, you can see two things, a flat handle and a thin tapered neck. The best thing I can say here is hold it like a toothbrush. Thumb on top, fingers wrapped around and you’re good to go. The thin neck is really a clever addition to the brush. It is super flexible. I could not for the life of me put enough pressure on the brush to make it uncomfortable or to splay the bristles. The neck took all the pressure out by flexing as it moved across my face, and undulated beautifully across every contour. Once you get used to how to hold the brush, it is amazingly comfortable to use!

How it actually performed in use:

This bit features half a completely bare face. Just FYI!

O! Wow Face

On the left is a bare face, on the right is just my Max Factor Skin Luminizer foundation, nothing else, applied using the O! Wow Brush.

I’ll admit it now. The “Oh, wow” thing. I said it. I honestly did. I followed the instructions on the box (pick up choice of product with the brush, start at the centre of face and apply with “push & pull” motions, before finishing with light circular motions over the face) and the more foundation I applied, the happier I was with the O! Wow Brush. The finish it gave was phenomonal. Sometimes with the F20 I have to go over again, or apply powder to help even things out. Whit the O! Wow there was nothing. It was flawless! At this point I must also apologise to my beloved F20, but I may be cheating on you with the funny looking new brush more often!

The Cailyn Cosmetics O! Wow Brush is €29.99 and is available online from LV Essentials.

Robyn

Note: Product was provided for review

By Robyn | Posted in Beauty, Equipment, Review, Tested Thursday | Post a comment or leave a trackback: Trackback URL.

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