May. 08.

New Launches: Physicians Formula Comes To Ireland

stand of happinessIn June something amazing is happening. A US brand is coming to Ireland. A brand famous for its bronzers, powders, minerals, and for being natural. Finally, Physicians Formula is coming to Ireland.

Founded in 1937 by eminent Allergist Dr. Frank Crandall, solely to cope with his wife’s sensitive skin, Physicians Formula has grown into a megabrand, and has been credited with a number of firsts, including being the first company to create a line of hypo-allergenic makeup, the first to introduce SPF to makeup, and they develop over 50 new products each year! I was lucky enough to be invited to the press launch last night, and armed with my trusty camera, I can now show you some of the beauties that we have to look forward to!

For a brand that promises so much from its products, you would expect more high end prices, but prices range from €10.90 for the Eye Definer Felt Tip Eye Marker, to €20 for the Cashmere Wear Ultra-Smoothing Bronzer, and most products fall in to the €15-€18 price range. That gets even better when I say that the majority of the eyeliners are sold as a pack of 3 complimentary colours, which will cost you €16.90, or the equivalent of €5.63 each!


Some of my favourite items seen on the night include this Happy Booster blush, which, aside from looking amazing, contains mood boosting pheromones, to, well, make you feel happier. And seriously, how pretty is this? I heart it so much!

ph matchmaker gloss

Another brilliant idea comes from their PH Matchmaker range, in both their lipglosses and blush/bronzers. The blush and bronzer compacts have two tiny LED lights either side of the mirror, while the lipglosses have a mirror on the side of the tube, and a flashlight. No more trying to apply lipgloss in the back of a dark taxi!

sexy booster bronzer

Finally I have to point out the beauty of the packaging, which is just inspiring. Particularly look at this organic wear Mascara and Sexy Booster Bronzer (the shade of the bronzer didn’t come out right, but look at the gorgeousness of the lace and shoe!)

organic wear mascara

The rest of the pictures of the night are in the gallery below!


Youthful Wear Range

Picture 20 of 20

Youthful Wear Range (Concealer, Foundation & Powder) €16.90 - €19.90

By Robyn | Posted in Beauty, Header, New Beauties | Post a comment or leave a trackback: Trackback URL.

Tagged: , , ,

Go on, talk to me. I don't bite!


Get every new post delivered to your Inbox

Join other followers:

%d bloggers like this: